hairstyles

By Paulo Figueiredo

Putting the You in Unique Our hair experts developed incredibly creative and simple looks for you to shine at your prom and all of your most important formal events

For the Pageantry and PromTime Fashion Showcase, the concentration is always on style. Our team of hair experts brings exciting new styles that are as easy to manufacture as they are beautiful, and by spending hours in front of mirrors and cameras, our models and stylists are making sure that you’re only spending minutes creating the look that you desire for your big night.

During the 2010 Pageantry and Prom Time photo shoot, the emphasis was on soft styles and elegant curls. Twists are also all the rage this season, as they create and fuse fun looks with a unique and emphatic seriousness for the most formal of occasions. Not only can you have these looks with ease and convenience, but you can use them repeatedly, yet make them different each time with just one little change here and there.

Pick your favorite styles and make them happen. You’ll be the star of any event that you attend, and you’ll leave everyone asking, “How did she do it?” □

Paulo Figueiredo is currently the Aveda Institute Director. Before joining the Aveda/TSP family in 2008, he collaborated in many fashion/hair shows, photo shoots, and seminars throughout the United States and many other countries. He graduated with honors from Middle Georgia Technical Institute, and has received numerous awards for his contributions to the profession. His art, passion and technical skills, have inspired many people in the beauty industry. At the Aveda Institute he guides a team of the top beauty industry professionals. Paulo has collaborated with designers such as Prada, Gi Gang, Nicole Miller, Erin Wasson and Tuleh to name a few. He is also active in a variety of social and cultural organizations including Habitat for Humanity, Red Cross, Locks of Love, and NAHA .

To style Brooke’s hair,
we started by curling
her hair to create
her beautiful
waves. Then we
tousled her hair
for some
playfulness to
complete her
sultry look.

SAFE AND SECURE
For Ashley’s hair we
created soft curls
on the ends of
her hair. Then
we sectioned
the top away
and secured it
in order to
open up her
gorgeous face.

FAST AND FUN

With Tiffany’s hair, we
began by curling the ends
of her hair using large
sections. Then we added a
fun braid in the front to
complete the look.