PHO TOS: COURTES Y AMERICASMART ATLAN TA
Lush Florals
Classic Colors
Metallics
Feathered
The little black dress has some competition this fall with the arrival of the gold dress—a trend that will be sure to make a glamorous statement at any event. Metallic fabric, which will be most commonly seen in gold, silver and bronze, will stand out in a crowd with a special sparkle and shine.
Fabric selection is important, but don’t forget the details. Details allow each look to be unique next season, with delicate extras taking center stage. These details are incorporated into the garment by draping techniques that give the dress a soft and flowing look or by adding delicate embellishments, which can be anything from bows to feathers. Feathers in particular will be seen around the bottom of the skirt, giving shorter dresses a 20s-inspired look.
Along with draping techniques, gowns will be given soft
looks with puffed dimensions. Romantic wrapped looks will also be a staple in special occasion fashion, along with sashed dresses. Additionally, skin is in this fall with cut-out design details that mostly show off the torso and shift attention to the waist.
Details and cut-outs are not the only elements used to accent the waist this fall. The addition of sashes, along with raised waistlines and gathers under the chest, define the waist as a focal point. Gowns with defined waists will flow away from the rest of the body, providing a baby doll inspired look. New silhouettes are also breaking into the special occasion market for 2009-10. Be prepared to see many one shoulder dresses, as well as dramatic mermaid silhouettes.
You can never count out accessories when it comes to providing the best assortment of special occasion merchandise. Many girls may be looking to purchase new and trendy accessories to give a vintage dress an updated look this season. As
for girls shopping for a new gown, you must have the perfect earrings or evening clutch to compliment her look. Accessories complete the entire experience of finding her perfect dress.
Diversity is key when selecting special occasion gowns this fall. Whether the customer prefers a traditional look or is more daring with her style, make sure that she has the options to choose from. From a variety of shapes, colors and sizes to must-have accessories, make sure that you have all the merchandise necessary to pamper your customers and become a one-stop-shop for everything special occasion. The goal is to be the destination in your community for special occasion, and the best way to do this is by keeping a fully stocked shop of fresh, fashion-forward gowns and accessories. ;
Kaye Davis is the fashion director of AmericasMart Atlanta, the largest wholesale marketplace of its kind. The Atlanta Apparel market, held five times a year, showcases more than 8,000 apparel lines, 1,000 temporary booths and 550 permanent showrooms. For more information, visit AmericasMart.com or call 800-ATL-MART.
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