YOUR LOOK fashionforecast

By Kaye Davis

Stay Trendy,
Stay On Top

The name of the game this season is variety,
and by keeping a wide array of styles and
designs in your boutique, you’ll be keeping
your customers coming back for more

Now more than ever, it’s the time to step back and evaluate your busi- ness and what you are offering to the girl who wants the most fabu- lous dress in the room. Whether it’s the first dance at prom or walking on the stage at a pageant or modeling competition for the tenth time, there is not one girl who doesn’t want the best, most attractive dress—the one that grabs the most attention and sets her apart from the others. And it’s up to you to ensure this happens.

Find the trends that will make the customer stop inside and stay. Remember, she wants to stand out in a crowd, so keep the store fully stocked with the freshest, most trendy and dynamic gowns available.

From bright prints and metallic fabrics to feather details and new silhouettes, the variety of trends for special occasion dresses in 2009- 2010 will ensure that every dress is unique. This will help avoid the number one fashion faux pas and a girl’s “worst nightmare”— showing up in the same gown as another attendee.

Although shoppers are being more selective these days, girls—and their parents—are still buying for events. Since decisions on where and what to purchase are being taken into careful consideration, it is important to do your part to make the buyers shopping trip as enjoyable and memorable as possible—which will ultimately have a positive impact on your sales. This can be easily accomplished by offering both low and high price points, as well as a wide variety of gowns and accessories.

CLASSIC COLORS WITH
A MODERN TWIST
CLASSIC COLORS WITH
A MODERN TWIST

Although an excellent addition to the shop, florals may be a bit too bold for every customer. Always remember that you can never go wrong with black and white—colors that have been synonymous with classic, elegant looks in special occasion wear for decades. The tradition of this color scheme will be present in gowns this season as always.

For an updated, fashion-forward look, you will see the addition of bright colored accents and accessories. This bold, modern touch will add a special pop to a time-honored look.